Dimitris Paximadis studied Industrial Engineering at the Miami University and continued with MBA studies at the Xavier University. He has been a Program Analyst and Supervisor at the IBM WTC in Detroit and in Athens, as well as Marketing Manager at Coca-Cola Export in Athens. During 1987-2005, he was Managing Director, President and major share holder at the OgilvyOne. Since 2010, he has been member of KEMEL. Finally, he is the author of two publications, “Sales Promotion and Direct Marketing” and “From Promotion and Direct to CRM”.